Whether it is Netflix that turns this market on its head, or another company, you can tell that it is a credible threat or media execs would be talking about something else when given the chance.
Whenever you have a market dominated by a relatively few large players, and a disruptive technology comes in that can alter the economics of that market, the incumbents will do whatever they can to block the competition. The competition wants to come in, provide the same, similar, or better services to the end customer for less money.
That is why net neutrality rules are important. Our life is already dominated by large corporate interests, we shouldn't allow the internet to be owned by large corporate interests as well. We all will be better off if this distribution network remains unconstrained with a low cost of use.
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